![Superdry says full-price strategy is working as it reports strong festive sales - TheIndustry.fashion Superdry says full-price strategy is working as it reports strong festive sales - TheIndustry.fashion](https://www.theindustry.fashion/wp-content/uploads/2022/01/superdry-2.jpg)
Superdry says full-price strategy is working as it reports strong festive sales - TheIndustry.fashion
![Superdry boss Julian Dunkerton calls on the government to slash business rates and save the fashion industry | London Evening Standard | Evening Standard Superdry boss Julian Dunkerton calls on the government to slash business rates and save the fashion industry | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2019/11/06/11/superdry061119a-0.jpg?width=968&auto=webp&quality=50&crop=968%3A645%2Csmart)
Superdry boss Julian Dunkerton calls on the government to slash business rates and save the fashion industry | London Evening Standard | Evening Standard
![Media Chain B2B – Cultivating youth content and communities across gaming, sport and entertainment while innovating with social commerce Media Chain B2B – Cultivating youth content and communities across gaming, sport and entertainment while innovating with social commerce](https://socialchain.media/wp-content/uploads/2022/06/Case-Study-Superdry-Updated-550x650..png)
Media Chain B2B – Cultivating youth content and communities across gaming, sport and entertainment while innovating with social commerce
![Social Chain on Twitter: "The inside story of our perception-altering campaign for Superdry is a crash course in taking risks to engage millennials: https://t.co/85uWnJKVkV https://t.co/LZgZZI5Kph" / Twitter Social Chain on Twitter: "The inside story of our perception-altering campaign for Superdry is a crash course in taking risks to engage millennials: https://t.co/85uWnJKVkV https://t.co/LZgZZI5Kph" / Twitter](https://pbs.twimg.com/media/DZYJiF0W4AAuEiM.jpg:large)
Social Chain on Twitter: "The inside story of our perception-altering campaign for Superdry is a crash course in taking risks to engage millennials: https://t.co/85uWnJKVkV https://t.co/LZgZZI5Kph" / Twitter
![Social Chain on Twitter: "🤘🔥 In November 2017, we celebrated Bonfire Night by blowing up a @Superdry branded VW Beetle for our most explosive Facebook LIVE stunt ever. Fast-forward seven months and Social Chain on Twitter: "🤘🔥 In November 2017, we celebrated Bonfire Night by blowing up a @Superdry branded VW Beetle for our most explosive Facebook LIVE stunt ever. Fast-forward seven months and](https://pbs.twimg.com/media/DejSdDnWAAE2Hdl.jpg)