Nike and other sneaker companies may feel the sting of the NBA's controversy in China | CNN Business
Premier League Strikes Deal With Chinese Broadcaster Tencent Sports - Ministry of Sport
China sports brand Anta goes global, taking on Nike and Adidas - Nikkei Asia
China sports brand Anta goes global, taking on Nike and Adidas - Nikkei Asia
Nike Agrees Bumper Chinese eSports Sponsorship Deal With LPL - Asia Sponsorship News – ASN | Asia Sponsorship News – ASN
Nike is Now Sponsoring the League of Legends Pro Scene in China
Chinese Tech Giant Tencent Resumes NBA Broadcast Despite Hong Kong Row
Who Owns Nike? - FourWeekMBA
Nike is now the official sponsor for Chinese League of Legends esports teams
Nike Sponsors China's League Of Legends Esports Pro League
Nike Sees Golden Opportunity with New App - Front Office Sports
Nike airs first major e-sports ad in China ahead of League of Legends World Championship | South China Morning Post
These are the NBA players under contract with Chinese sneaker brands
MPL Sports Replaces Nike As Team India's Kit Sponsor
Nike's latest advertising slogan in China criticized as provocative
Tencent eyes more esports competitions in China | Financial Times
Spotify to Become Barcelona Shirt Sponsor, Training Kit Sponsor and Stadium Naming Rights Holder - Footy Headlines
Big brands like K-Swiss and Nike are jumping on the esports bandwagon
Nike's New Esports Commercial Featuring Uzi, LGD Gaming Signs Three Deals During Worlds 2020 – ARCHIVE - The Esports Observer
NetEase and Blizzard Reveal 2019 Esports Plans, Nike Negotiates With Tencent – ARCHIVE - The Esports Observer
Sources: Teams in Dispute with Tencent Over Nike Sponsorship Deal for LPL – ARCHIVE - The Esports Observer
Tencent and Riot Games Create Joint Chinese Esports Venture: TJ Sports – ARCHIVE - The Esports Observer
Tencent increasing investment in eSports tournaments in China | blooloop
Nike Sees Golden Opportunity with New App - Front Office Sports
